Ron Farrell was a founder of AgGateway, and for nearly two decades was a catalyst for the connectivity and interoperability initiatives the organization has enabled throughout its history. Ron’s ubiquitous blue sports coat always featured a gold lapel pin featuring the word “Attitude.” It served as a constant reminder that with the right mindset and a spirit of collaboration we can reach our goals.

Ron succumbed to cancer in 2020, but his inspiration lives on in the work and people that drive our achievements. To celebrate his contributions, the Ron Farrell Attitude Award was launched in 2023. This honor will be presented annually to a volunteer to recognize those who make it their personal responsibility to make a difference in the industry.

The recipient of this annual award is celebrated at the AgGateway Annual Conference in November.

2023 Ann Van de Lune