Entertaining New Video Illustrates the Benefits of Digital Connections for Agriculture

2020 Press Releases


Entertaining New Video Illustrates the Benefits of Digital Connections for Agriculture

Washington, D.C., December 14, 2020 — Looking for an easy-to-understand “elevator speech” on digital connections and why they’re so important to agriculture today? Here’s one new tool that can help: an entertaining 2-minute animated video that focuses on how digital connectivity improves how businesses operate. The video is the first in a series that the non-profit organization AgGateway is creating to explain the importance of eConnecitivity and to encourage more companies to expand their digital connections.

“We ask people to imagine a time when supermarkets had no computer scanning and ordering systems – and how that hurt the bottom line. Then we draw a comparison to the lack of digital connections still present in some parts of agriculture today,” said AgGateway Marketing Communications Director Susan Ruland. “When companies work with AgGateway to create the standards and connections for connectivity, it helps them ditch manual systems and improve efficiency to boost the bottom line.”

The video is posted at www.AgGateway.org. AgGateway is encouraging companies to prioritize the work of implementing digital standards so that the industry as a whole is more interconnected and efficient.

“Individual companies benefit from these connections, as do the farmers that are the ultimate customer of so many agricultural businesses,” Ruland said.

AgGateway is a global, non-profit organization that helps companies reduce errors and increase efficiency; achieve interoperability in hardware and software systems to turn data into value; and leverage global resources and business relationships needed to enhance productivity, traceability and sustainability.

More on AgGateway activities can be found at www.AgGateway.org.


AgGateway is a global, non-profit organization with the mission to develop the resources and relationships that drive digital connectivity in global agriculture and related industries. www.AgGateway.org