AgGateway Releases Helpful API for Managing eCommerce Product Catalogs

2021 Press Release

AgGateway Releases Helpful API for Managing eCommerce Product Catalogs

Washington, D.C., February 4, 2021 – AgGateway has completed version one of an API (Application Programming Interface) definition for the management of product catalog data, which assists cooperatives and companies in creating catalogs to offer branded online store services to their retail members and customers. AgGateway contributors – which include cooperatives, crop protection companies, seed manufacturers, and others – wanted to ensure that online eCommerce platforms have complete and accurate information in their product catalogs.

“This digital resource will ensure distributor and retailer online stores have complete, accurate and up-to-date manufacturer product information,” said AgGateway Executive Vice President and COO Brent Kemp.

Several businesses are currently implementing catalogs using the API, which focuses on data for crop protection products. These businesses include WinField United and Syngenta, two companies that helped lead the collaboration with industry partners within AgGateway, and who went live in November using the catalog as a RESTful Web API to retrieve daily updates for the catalog.

“The ability to quickly develop a new industry data standard and implement it for use by others demonstrates the value of AgGateway and its mission to drive digital connectivity,” said participant Mike Altman, IT Delivery Lead, Syngenta Crop Protection.

As a next step, AgGateway team participants plan to onboard additional crop protection members and expand the API to include seed and nutrition products. [Note that this resource is not a centralized repository of product data; it is comprised of a message format, standard API, and testing tools that enable a business to serve product information in a consistent way.]

The new API is free and available for industry use. AgGateway member companies can access it on the AgGateway wiki. Others interested can contact AgGateway Member Services at for more information.


AgGateway is a non-profit organization with the mission to develop the resources and relationships that drive digital connectivity in global agriculture and related industries.