Latin America Region

May Member Meeting Review

By Jose Alexandre Loyola, Regional Director

On May 19, from 10:00 am to 12:00 pm (UTC-3), I was pleased to host the first Virtual Members' Meeting of 2025. We enjoyed a number of valuable presentations, including the following:

Semear Digital Project, presented by Luciana Romani, proved to a be very interesting and important initiative from Empraba Digital Agriculture in partnership with other entities, focused on promoting the inclusion of digital agriculture in small and medium-sized properties in Brazil.

Next, I got the chance to present a summary of a recent survey conducted by the McKinsey consultancy: “Global Farmer Insights 2024.” The presentation revealed the profiles and behaviors of producers in various regions of the world. The program wrapped up with a presentation of Radar AgTechs 2024 - the result of a very in-depth study, mapping the profile of AgTechnology in Brazil, by Luiz Sakuda from Instituto Homo Ludens - one of the companies responsible for the study. We ended the meeting by thanking the participation of the 15 members who attended the meeting.

Send any questions about regional activities or general member issues to me via email.