Join a Discussion on Increasing Member Value


Join a Discussion on Increasing Member Value

By Leslie Hedges, AgGateway Director of Member Relations

AgGateway’s Member Advisory Panel invites all members to join a discussion on ways to continually improve the value AgGateway is delivering to its members.

To help us achieve this objective, we are looking to employ a modern approach called Human-Centered Design, or Design Thinking. This is a creative way to problem-solve, where the people we are designing for get involved in the process to gain true insights and get the best outcomes. For those of you who have not taken part in a process like this, you are in for a fun and exciting experience! It is highly engaging, and we hope that you gain some problem-solving techniques you can take back to the office.

Members are invited to two sessions as part of the Design Thinking process:

  • May 18, 9:00 am-12:00 pm CDT (Chicago time):  Review a sample of member discovery interviews; clarify where the group will focus its efforts.
  • June 15 and June 16:  Two 3-hour virtual workshops: Brainstorm and prototype concepts to improve value to members; prioritize for planning.

If you would like to join the Design Thinking sessions, please contact Member Services at